15.S53 IAP Special Seminar in Management
Viral Marketing: Disseminating the Brand & Message

2012 Independent Activities Period (IAP) Course
Tuesday, January 10th - Thursday, January 12th
3:00 - 6:00pm, Room: E51-335

Instructor: Doug Levin

This course is for people who want to understand how large companies; startups and other businesses successfully use B2B and B2C viral marketing.